Write the ownership report your numbers can't write for you.
The GM Ownership Report OS is an operator-built playbook, workbook, and reporting system designed for USALI 12 — so you can explain performance, reconcile like-for-like comparisons, and stay ahead of the ownership call. Built by a sitting GM at a luxury property, from the operator's side of the ownership table. Four pieces that run as one monthly rhythm, not four loose downloads.
Instant download · PDF Playbook + Excel Workbook + Word Template + Prompt Library · Yours to keep, no subscription.
PDF Playbook
The judgment layer
Excel Workbook
8 tabs · restatement engine
Word Report Template
The full report skeleton
Prompt Library
6–8 annotated prompts
What is The GM Ownership Report OS? It is a downloadable system — a PDF playbook, an 8-tab Excel workbook, a Word template, and a prompt library — that helps a hotel general manager write monthly ownership reports aligned to the USALI 12th Revised Edition (effective January 1, 2026). It was built by a sitting GM at a luxury property, costs $29 for the playbook or $99 for the full bundle, and includes a restatement engine you configure with your own account mappings so year-over-year comparisons stay like-for-like after the new standard's reclassifications. It is an independent product and does not reproduce copyrighted USALI content.
Most management agreements bind the operator to the “most current edition of USALI.” That edition changed on January 1, 2026 — the first revision since 2015. Whether or not you've adapted, your owners are already reading against the new standard.
Owners don't pay you to recap the numbers. They pay you to explain them — and USALI 12 just moved the numbers.
The report that keeps owners confident isn't the one with the most charts. It's the one that answers the three questions they were about to ask — in the correct standard, before they ask them.
The numbers recap gets you managed, not trusted
A report that restates the P&L tells owners nothing they can't read themselves. The causal narrative — why the variance happened and what you're doing about it — is the actual deliverable. Most GMs were never taught to write it.
USALI 12 can make your year-over-year misleading
It's the first edition change since 2015, and it reclassified where several revenues and expenses appear. If you compare this year to last without bridging prior periods onto the new classifications, some apparent variances reflect a reporting change rather than anything that happened in your operation — and owners can't tell the difference unless you show them.
Labor is under a brighter light
The new standard pushes far more labor detail into ownership reporting — productivity per occupied room, compensation by department, management vs. non-management. "Payroll was up 6%" no longer survives the call. You need the variance decomposition — wage inflation vs. structural inefficiency — and you need it before the asset manager asks.
Four components. One system for the report you send every month.
Built to be used together on your next month-end — the workbook flags the variances, the playbook tells you how to narrate them, the template holds the structure, and the prompts accelerate the drafting.
The PDF Playbook
The judgment layer
Seven sections and appendices covering why ownership reports fail, how the USALI 12 changes tend to show up in an ownership report, how to narrate labor under the new detail, the loyalty cost story, the energy/water/waste and ESG paragraph institutional owners expect, and a complete worked example annotated line by line — all written in plain, operator language.
The Excel Workbook
8 tabs that do the reconciliation
Enter your actuals, budget, and prior year; the Variance Engine computes and tags variances by cause and drafts first-pass narrative language. The FTE tab decomposes labor. The Loyalty Mapper helps you allocate program costs across the accounts you designate. The energy/water/waste tracker computes intensity metrics. The KPI dashboard prints on one page, with day-use rooms handled correctly in the denominators.
Your prior year, on a like-for-like basis
The signature tool. You supply the mapping that fits your chart of accounts (from your own licensed USALI materials); the engine does the rest — and it does more than look things up. Once your mapping is in, it saves and reuses your property configuration month to month, applies the mapping across all prior-year figures, recalculates comparative departmental totals, flags the variances the reclassification distorts so you don't mistake a mapping change for performance, carries the restated values into the KPI dashboard and the narrative prompts, and keeps an audit trail of every adjustment so you can show an asset manager exactly what moved and why. You do the mapping once; the engine makes it usable everywhere the report touches.
The Word Template + Prompt Library
From blank page to sent report
The ownership-report skeleton — Executive Summary through Initiatives & Outlook — with placeholder guidance in each section. Plus 6–8 prompts keyed to the workbook outputs, each annotated with what good output looks like and the common drafting errors to catch (mislabeled metrics, day-use rooms, loyalty allocation mix-ups).
Buy it today. Run your next month-end in the new standard.
Download instantly
Checkout, and the full bundle is in your inbox in minutes. No call, no scope, no waiting on a build.
Restate and reconcile in the workbook
Set your property inputs and mappings once. Enter your month. The restatement engine puts last year on a like-for-like basis, the variance engine flags what matters, and the workbook drafts your first-pass narrative.
Write the report that survives the call
Assemble in the Word template, tighten with the prompt library, and send owners a report aligned to USALI 12 — the standard they're already reading against, whether you've adapted or not.
You own everything you buy. One-time purchase — no subscription, no seat licenses, no lock-in — the same principle Stitch has always built on.
Faster first draft
Designed to shorten the time from finalized financials to an owner-ready first draft, so month-end isn't a lost weekend.
Like-for-like comparisons
The restatement engine is built to keep year-over-year comparable after the reclassifications, so variances reflect the operation, not a mapping change.
A clearer loyalty story
Loyalty costs allocated across the accounts you designate, so "why did Rooms jump?" has an answer that holds up.
Fewer blind spots
On day-use rooms, service-charge treatment, and how reclassifications can touch %-of-gross fees — the details an asset manager notices.
Written for the person who writes the report — and the people who read it
If you're a GM, director of finance, or ops lead who owns the monthly ownership report, this is the system you wish existed the first time you had to explain a payroll variance to an asset manager. And if you're an owner or asset manager, the fee-exposure and labor-transparency sections are why you'll want your operators using it — reclassifications can change how %-of-gross incentive fees compute under some agreements, and this shows you where to look.
Best fit: independent and boutique hotels, smaller management companies, owners with inconsistent operator reporting, asset managers overseeing several third-party operators, and new GMs who were never taught the ownership-report narrative. If your brand or management company already mandates a reporting package, this works best as the thinking layer behind it, not a replacement for it.
Two ways in. Founding-cohort pricing.
PDF Playbook
$29
The full playbook and the complete worked example, plus a one-page restatement primer. Everything you need to understand how USALI 12 shows up in an ownership report and how to write the narrative.
- PDF Playbook (7 sections + appendices)
- Complete annotated worked example
- Restatement primer (1-page)
The Full OS
$99
Founding-cohort price
Everything in the PDF, plus the tools that do the work: the 8-tab workbook with the restatement engine, the Word report template, and the prompt library.
- Everything in the PDF Playbook
- Excel Workbook — all 8 tabs
- Restatement engine (you configure the mapping)
- Word Report Template
- Prompt Library (6–8 annotated prompts)
$99 is introductory pricing for the first cohort of buyers. It's a one-time purchase — you keep the files, no subscription. (Where this is headed: a per-property implementation setup, and portfolio licensing for management companies and asset managers. Those are separate, higher-touch offers — this page sells the self-serve toolkit.)
Bought the PDF first? You'll get a code for the $29 back toward the Full OS — you only pay the difference.
Built by an operator who sends this report every month. If the toolkit isn't a fit, reply to your receipt within 14 days for a full refund — limited to one refund per customer, and not available once the files have been used in a client-facing or portfolio engagement.
Your purchase is a non-transferable license to use the files internally for a single property. It does not permit redistribution, resale, or use across multiple properties. Multi-property and management-company licensing: chris@stitchhospitality.com.
Questions, answered
Is this designed for USALI 12th Revised Edition?
Yes — the whole system is designed around the changes in the 12th Edition, effective January 1, 2026: the account reclassifications, the expanded labor detail, the energy/water/waste reporting, and loyalty-cost treatment. It doesn't reproduce the standard itself — you apply your own licensed USALI mappings, and the workbook does the work around them.
I'm not an accountant. Can I use this?
Yes. The playbook is written by a GM for GMs — it's about judgment and narrative, not bookkeeping. The workbook does the calculations; you enter your numbers and your mappings, and it drafts the language.
What exactly do I download?
The Full OS is a PDF playbook, an 8-tab Excel workbook, a Word report template, and a prompt library. The $29 tier is the PDF playbook and worked example.
Do I need any subscription or software?
No. You need Excel (or Google Sheets/Numbers to import) and Word. You own the files outright — no subscription, no lock-in.
What am I licensed to do with the files?
Your purchase is a non-transferable license to use the files internally for a single property. It doesn't cover redistribution, resale, or use across multiple properties. A receipt is emailed for expensing. For portfolio/multi-property or management-company licensing, email chris@stitchhospitality.com.
What if it's not useful?
14-day refund — reply to your receipt. Limited to one refund per customer, and not available once the files have been used in a client-facing or portfolio engagement.
Your owners are already reading reports built on USALI 12. Write one.
The edition changed January 1. Six months in is not too late to put your year-over-year back on a like-for-like footing — but the next ownership call is closer than the one after it.
Instant download · Yours to keep · 14-day refund